Book review – Hooked: Nir Eyal

Mar 2019

One of my favorite books is “Hooked” by Nir Eyal. We check our smartphone on average 34 times a day. If we are bored for a moment, we look on Twitter or Facebook. And can’t we come up with something? Then we just google it. These are relatively new technologies, but they can no longer be ignored in our lives. We got used to it in a short time! But how do we become addicted to all this technology? This book describes it completely well.

The book that I brought with me to Minorca.

When I went on vacation with my web design friends, I took the book with me because I still want to learn something on vacation. Minorca is the second largest island of the Balearic Islands and is the most easterly territory of Spain. The book is extremely valuable for anyone building products designed to engage people frequently. It has a very clear structure, all information is relevant and to the point. Hooked is an excellent book on the use of psychology in product design.

The basic idea behind Hooked is the Hook Model. The model consists of four parts:
– Trigger
– Action
– Variable Reward
– Investment

Quite simply, using a trigger should prompt a user to take an action that results in a variable reward, followed by further investment. This cycle should continue to repeat itself until the user becomes ‘hooked’. 

Nir Eyal even responded!

Nir Eyal even responded!

I have learned an incredible amount since then that have and will continue to guide my product decisions and perspective on technology.

What other people say about the book:

“I’ve learned a great deal from Nir, and you will too. He’ll help you design habits to benefit your users, and your company”.
– Dr Stephen Wendel, author of ‘Designing for Behaviour Change’

“When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user”.
– Andrew Chen, Technology Writer and Investor

“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will”.
– Matt Mullenweg, Founder of WordPress

“The book everyone in Silicon Valley is talking about”.
– Boris Veldhuijzen van Zanten, founder of The Next Web

“The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject”.
– Rory Sutherland, Vice Chairman, Ogilvy & Mather

“A must-read for everyone who cares about driving customer engagement”.
– Eric Ries, author of The Lean Startup